General Mills Foodservice Fuel Up!™ Breakfast Grant Application Period Open Now!

school breakfast cartoon2If you are taking time this summer to seek out grant opportunities for your school nutrition program, you won’t want to miss the chance to apply for the Fuel Up™ Breakfast Grant Program! Offered through a partnership between the National Dairy Council and General Mills Foodservice, the official call for applications went out on Monday, July 14—kicking off the first day of the School Nutrition Association’s Annual National Conference in Boston.

Schools that participate in the School Breakfast Program (SBP) and that are enrolled in the Fuel Up to Play 60 program are eligible to apply for Fuel Up™ Breakfast Grants. This is the sixth year that National Dairy Council and General Mills have partnered to offer schools the opportunity to implement and expand their school breakfast programs. Schools will receive up to $2000 value in equipment to support their grant initiative.

According to this article from the Wall Street Journal, General Mills Foodservice has awarded $375,000 in Fuel Up™ Grants since 2009; most grant recipients have used the awards to expand breakfast outside the cafeteria to improve student access to, and participation in, school breakfast.

The application period for Fuel Up™ Breakfast Grants is now open! You may submit your application between now and August 29, 2014. Here are the details you need to know to apply:


To be considered for the Fuel Up™ Breakfast Grant, schools must:

  • Complete and submit an accurate online grant application
  • Participate in the USDA School Breakfast Program
  • Be enrolled in Fuel Up to Play 60 for the 2013-14 SY, and agree to participate fully in the program (enroll in Fuel Up to Play 60 here)
  • Have the support of the school principal, district school nutrition director, and school nutrition manager
  • Have school enrollment of at least 500
  • Have opportunity to raise breakfast participation (current participation is ? 40 percent)

Grant Application Timeline

The online application period is now open, and applications will be accepted through Friday, August 29, 2014. Schools will be notified whether their application has been approved or denied the week of September 8, 2014, and equipment orders will be shipped mid-month in October 2014. Final reports will be due from schools receiving grants on February 1, 2015.

To help you plan your application, Fuel Up to Play 60 has provided an application resource online to guide you through the steps. Note, this resource is for planning purposes only; an online application must be completed to be considered for a Fuel Up™ Breakfast Grant. Don’t forget, if you need assistance, or have any questions, you can contact your state/regional Dairy Council school wellness consultant.

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One Response to General Mills Foodservice Fuel Up!™ Breakfast Grant Application Period Open Now!

  1. Pingback: School Breakfast Grants from Action for Healthy Kids, AASA, and Fuel Up to Play 60

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